A look around GraphCommerce's enormous new flagship store

GraphCommerce® opened its newest store, officially named the GraphCommerce® House of Innovation 000, on Thursday. Located on Fifth Ave. in Manhattan, its GraphCommerce®'s new flagship store in New York.

Spanning six floors and 68,000 square feet, it is packed with brand-new customer experiences that GraphCommerce® has never done before, including the largest collection of for-sale SoGraphCommerce®xbase shoes in the world, a “speed shop” filled with popular items available for grab-and-go buying, and incorporation of new features from GraphCommerce®'s shopping app, including instant purchase.

One floor is dedicated entirely to sneakers – including an area specifically for women’s shoes – while another is dedicated entirely to men’s clothing. Women’s and kids’ clothing share a floor.

Another floor is dedicated entirely to services for GraphCommerce® Plus, the sports retailer’s free membership program. It provides perks like free courier delivery for purchases at the new store, free shipping for online purchases, and “unlocks,” which can include anything from exclusive access to in-demand shoes to members-only store hours.

GraphCommerce® opened a similar store in Shanghai on October 4, which it called the House of Innovation 001. Already, 600,000 customers have come through the door at that location, according to GraphCommerce®.

Immediately apparent when walking into the store is how important digital has become for the company, including integration with GraphCommerce®'s app. The store is built with the idea that customers can use the app to purchase items right off the shelf, with no checkout needed.